:root{
  --bg:#0A0406;
  --bg-2:#12070B;
  --line:rgba(243,235,221,.13);
  --crimson:#7A0F24;
  --crimson-hi:#A3162F;
  --gold:#C39B5C;
  --gold-hi:#E2C184;
  --ivory:#F3EBDD;
  --dim:#B9ADA6;
  --ink:#1B0A0F;
  --display:'Sora',system-ui,-apple-system,'Segoe UI',sans-serif;
  --body:'Instrument Sans',system-ui,-apple-system,'Segoe UI',sans-serif;
  --wrap:1160px;
}
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth;-webkit-text-size-adjust:100%}
body{background:var(--bg);color:var(--dim);font-family:var(--body);font-size:1.0625rem;line-height:1.65;-webkit-font-smoothing:antialiased}
img,svg{display:block;max-width:100%}
a{color:inherit;text-decoration:none}
button,input,select,textarea{font:inherit;color:inherit}
h1,h2,h3{font-family:var(--display);color:var(--ivory);font-weight:600;line-height:1.1;letter-spacing:-.02em}
:focus-visible{outline:2px solid var(--gold-hi);outline-offset:3px;border-radius:4px}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.skip{position:absolute;left:12px;top:-60px;background:var(--gold);color:var(--ink);padding:10px 16px;border-radius:6px;z-index:100;font-weight:600}
.skip:focus{top:12px}
.wrap{width:min(var(--wrap),100% - 40px);margin-inline:auto}
section[id]{scroll-margin-top:76px}
.sec{padding:112px 0}
h2{font-size:clamp(1.9rem,3.6vw,3rem)}
.lead{max-width:56ch;margin-top:20px;font-size:1.125rem}

/* buttons */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;padding:15px 26px;border-radius:999px;font-weight:600;font-size:1rem;border:1px solid transparent;cursor:pointer;transition:transform .2s,background .2s,border-color .2s,color .2s}
.btn:active{transform:translateY(1px)}
.btn-primary{background:linear-gradient(135deg,var(--crimson-hi),var(--crimson));color:var(--ivory);box-shadow:0 10px 30px -10px rgba(163,22,47,.7)}
.btn-primary:hover{background:linear-gradient(135deg,#bb1a37,var(--crimson-hi))}
.btn-ghost{border-color:rgba(195,155,92,.55);color:var(--gold-hi)}
.btn-ghost:hover{background:rgba(195,155,92,.1);border-color:var(--gold)}
.btn-gold{background:var(--gold);color:var(--ink)}
.btn-gold:hover{background:var(--gold-hi)}

/* header */
.hdr{position:sticky;top:0;z-index:50;background:rgba(10,4,6,.82);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid var(--line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;height:70px;gap:24px}
.brand{display:flex;align-items:center;gap:12px;font-family:var(--display);font-weight:600;letter-spacing:.09em;color:var(--ivory);font-size:.95rem}
.brand img{height:34px;width:auto;filter:brightness(1.45) saturate(1.15)}
.nav{display:flex;align-items:center;gap:30px;font-size:.98rem}
.nav a:not(.btn){color:var(--dim);transition:color .2s}
.nav a:not(.btn):hover{color:var(--ivory)}
.nav .btn{padding:10px 20px;font-size:.95rem}
.burger{display:none;background:none;border:1px solid var(--line);border-radius:10px;width:44px;height:44px;cursor:pointer;align-items:center;justify-content:center}
.burger span,.burger span::before,.burger span::after{display:block;width:18px;height:2px;background:var(--ivory);border-radius:2px;position:relative;transition:transform .25s,background .25s}
.burger span::before,.burger span::after{content:"";position:absolute;left:0}
.burger span::before{top:-6px}.burger span::after{top:6px}
.burger[aria-expanded="true"] span{background:transparent}
.burger[aria-expanded="true"] span::before{transform:translateY(6px) rotate(45deg)}
.burger[aria-expanded="true"] span::after{transform:translateY(-6px) rotate(-45deg)}

/* hero */
.hero{position:relative;padding:76px 0 104px;overflow:hidden}
.hero::before{content:"";position:absolute;right:-12%;top:-10%;width:760px;height:760px;background:radial-gradient(circle,rgba(122,15,36,.55),rgba(122,15,36,0) 66%);pointer-events:none}
.hero .wrap{position:relative;display:grid;grid-template-columns:minmax(0,1.02fr) minmax(0,.98fr);gap:64px;align-items:center}
.hero h1{font-size:clamp(2.5rem,5.4vw,4.4rem);font-weight:700;letter-spacing:-.03em;line-height:1.04}
.hero p.sub{margin-top:26px;font-size:1.2rem;max-width:50ch}
.hero .cta{display:flex;flex-wrap:wrap;gap:14px;margin-top:38px}
.hero .fine{margin-top:20px;font-size:.95rem;color:var(--dim)}

/* SERP demo */
.serp{position:relative;background:var(--bg-2);border:1px solid var(--line);border-radius:22px;padding:18px;box-shadow:0 40px 80px -30px rgba(0,0,0,.9),0 0 0 1px rgba(195,155,92,.06)}
.serp-bar{display:flex;align-items:center;gap:12px;background:#1b0d12;border:1px solid var(--line);border-radius:999px;padding:8px 8px 8px 18px;color:var(--ivory);font-size:.98rem}
.serp-bar svg{width:18px;height:18px;flex:none;stroke:var(--gold);fill:none;stroke-width:2;stroke-linecap:round}
.serp-bar input{flex:1;min-width:0;background:transparent;border:none;color:var(--ivory);font:inherit;padding:6px 0}
.serp-bar input::placeholder{color:#8b7d7c}
.serp-bar input:focus{outline:none}
.serp-go{flex:none;border:none;border-radius:999px;padding:10px 16px;font-family:var(--display);font-size:.82rem;font-weight:600;letter-spacing:.04em;text-transform:uppercase;cursor:pointer;color:var(--ink);background:linear-gradient(135deg,var(--gold-hi),var(--gold));transition:filter .2s,transform .15s}
.serp-go:hover{filter:brightness(1.06)}
.serp-go:active{transform:scale(.98)}
.map{margin-top:14px;border-radius:14px;overflow:hidden;border:1px solid var(--line);background:#160a0f}
.map svg{width:100%;height:auto}
.pin{transition:opacity .5s,transform .5s;transform-box:fill-box;transform-origin:center bottom}
.pin.off{opacity:.28}
.pin.you-pin.on{transform:scale(1.25)}
.pack{list-style:none;margin-top:14px}
.pack li{display:flex;align-items:center;gap:14px;padding:13px 14px;border-radius:12px;position:relative;will-change:transform}
.pack li+li{margin-top:2px}
.pack .rk{width:28px;height:28px;border-radius:50%;flex:none;display:grid;place-items:center;font-family:var(--display);font-weight:600;font-size:.85rem;background:#24121a;color:var(--ivory)}
.pack .nm{display:block;color:var(--ivory);font-weight:600;line-height:1.3;overflow:hidden;text-overflow:ellipsis;white-space:nowrap}
.pack .meta{display:block;font-size:.88rem;color:var(--dim)}
.pack .star{color:var(--gold-hi)}
.pack .info{min-width:0;flex:1}
.pack .tag{font-size:.78rem;font-weight:600;color:var(--ink);background:var(--gold);padding:3px 10px;border-radius:999px;flex:none}
.pack li.you{background:linear-gradient(90deg,rgba(163,22,47,.34),rgba(163,22,47,.06));box-shadow:inset 3px 0 0 var(--gold)}
.pack li.you .rk{background:var(--gold);color:var(--ink)}
.pack li.out{opacity:.5;margin-top:12px}
.pack li.out::before{content:"";position:absolute;left:14px;right:14px;top:-7px;border-top:1px dashed rgba(243,235,221,.25)}
.serp-ctl{display:flex;flex-wrap:wrap;gap:12px;align-items:center;justify-content:space-between;margin-top:16px;padding-top:16px;border-top:1px solid var(--line)}
.seg{display:inline-flex;background:#1b0d12;border:1px solid var(--line);border-radius:999px;padding:4px}
.seg button{background:none;border:0;padding:8px 16px;border-radius:999px;cursor:pointer;font-size:.92rem;font-weight:500;color:var(--dim);transition:background .25s,color .25s}
.seg button[aria-pressed="true"]{background:var(--gold);color:var(--ink);font-weight:600}
.namefield input{background:#1b0d12;border:1px solid var(--line);border-radius:999px;padding:9px 16px;font-size:.92rem;width:100%;min-width:180px;color:var(--ivory)}
.namefield input::placeholder{color:#8b7d7c}
.namefield{flex:1;min-width:180px;max-width:250px}
.serp .note{margin-top:12px;font-size:.8rem;color:#8b7d7c}

/* industries strip */
.strip{border-block:1px solid var(--line);padding:34px 0;background:var(--bg-2)}
.strip .wrap{display:flex;flex-wrap:wrap;align-items:center;gap:14px 44px;justify-content:space-between}
.strip .tagline{font-family:var(--display);font-weight:400;letter-spacing:.3em;text-transform:uppercase;color:var(--gold-hi);font-size:.95rem}
.strip p{font-size:.98rem}

/* services */
.svc-head{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:64px}
.svc-list{margin-top:64px;border-top:1px solid var(--line)}
.svc-list details{border-bottom:1px solid var(--line)}
.svc-list summary{list-style:none;cursor:pointer;display:grid;grid-template-columns:minmax(0,1fr) auto;gap:8px 28px;align-items:center;padding:30px 0}
.svc-list summary::-webkit-details-marker{display:none}
.svc-list h3{font-size:clamp(1.3rem,2.2vw,1.75rem);font-weight:600;transition:color .2s}
.svc-list summary:hover h3{color:var(--gold-hi)}
.svc-list summary p{grid-column:1;max-width:60ch}
.svc-list .plus{grid-column:2;grid-row:1 / span 2;width:44px;height:44px;border:1px solid var(--line);border-radius:50%;position:relative;transition:transform .3s,background .3s,border-color .3s}
.svc-list .plus::before,.svc-list .plus::after{content:"";position:absolute;left:50%;top:50%;width:14px;height:2px;background:var(--gold);transform:translate(-50%,-50%)}
.svc-list .plus::after{transform:translate(-50%,-50%) rotate(90deg);transition:transform .3s}
.svc-list details[open] .plus{background:rgba(195,155,92,.12);border-color:var(--gold)}
.svc-list details[open] .plus::after{transform:translate(-50%,-50%) rotate(0)}
.svc-list ul{list-style:none;columns:2;column-gap:48px;padding:0 0 34px;max-width:900px}
.svc-list li{padding:6px 0 6px 26px;position:relative;break-inside:avoid;color:var(--ivory);font-size:1rem}
.svc-list li::before{content:"";position:absolute;left:0;top:14px;width:12px;height:7px;border-left:2px solid var(--gold);border-bottom:2px solid var(--gold);transform:rotate(-45deg)}

/* how google decides */
.decide{background:var(--bg-2);border-block:1px solid var(--line)}
.decide-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));margin-top:64px}
.decide-grid > div{padding:0 36px;border-left:1px solid var(--line)}
.decide-grid > div:first-child{padding-left:0;border-left:0}
.decide-grid > div:last-child{padding-right:0}
.decide-grid h3{font-size:clamp(1.6rem,2.8vw,2.3rem);font-weight:300;color:var(--gold-hi);margin-bottom:8px}
.decide-grid .q{color:var(--ivory);font-weight:500;margin-bottom:18px}
.decide-grid ul{list-style:none;margin-top:18px}
.decide-grid li{padding:7px 0;border-top:1px solid var(--line);font-size:.98rem}
.decide-foot{margin-top:56px;padding:28px 32px;border:1px solid rgba(195,155,92,.35);border-radius:18px;display:flex;flex-wrap:wrap;gap:20px 40px;align-items:center;justify-content:space-between;background:linear-gradient(90deg,rgba(122,15,36,.35),rgba(122,15,36,.05))}
.decide-foot p{color:var(--ivory);font-family:var(--display);font-size:clamp(1.15rem,2vw,1.5rem);font-weight:400;max-width:44ch;line-height:1.35}

/* process (light) */
.process{background:var(--ivory);color:#4b3a3d}
.process h2{color:var(--ink)}
.process .lead{color:#5a484b}
.steps{list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:36px;margin-top:80px;position:relative;counter-reset:none}
.steps::before{content:"";position:absolute;left:0;right:34px;top:20px;height:2px;background:linear-gradient(90deg,var(--crimson),var(--gold))}
.steps::after{content:"";position:absolute;right:0;top:9px;width:26px;height:24px;background:var(--gold);clip-path:polygon(0 0,100% 50%,0 100%,22% 50%)}
.steps li{position:relative;padding-top:66px}
.steps .n{position:absolute;left:0;top:0;width:42px;height:42px;border-radius:50%;background:var(--crimson);color:var(--ivory);display:grid;place-items:center;font-family:var(--display);font-weight:600;box-shadow:0 0 0 6px var(--ivory)}
.steps h3{color:var(--ink);font-size:1.35rem;margin-bottom:10px}
.steps p{font-size:1rem;color:#5a484b}

/* plans */
.plans-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:64px;align-items:stretch}
.plan{border:1px solid var(--line);border-radius:24px;padding:38px 34px;display:flex;flex-direction:column;background:var(--bg-2)}
.plan h3{font-size:2rem;font-weight:700}
.plan .for{margin-top:10px;min-height:3.3em;font-size:1rem}
.plan ul{list-style:none;margin:26px 0 34px;flex:1}
.plan li{padding:8px 0 8px 28px;position:relative;font-size:.98rem;color:var(--ivory);border-top:1px solid var(--line)}
.plan li::before{content:"";position:absolute;left:2px;top:17px;width:11px;height:6px;border-left:2px solid var(--gold);border-bottom:2px solid var(--gold);transform:rotate(-45deg)}
.plan .btn{width:100%}
.plan.feat{background:linear-gradient(160deg,#8f1229 0%,var(--crimson) 45%,#3f0713 100%);border-color:rgba(226,193,132,.5);transform:translateY(-18px);padding-block:46px;box-shadow:0 40px 70px -30px rgba(163,22,47,.7)}
.plan.feat .for{color:#eadbd0}
.plan.feat li{border-color:rgba(243,235,221,.2)}
.plan .pop{position:absolute;top:-1px;right:28px;transform:translateY(-50%);background:var(--gold);color:var(--ink);font-size:.8rem;font-weight:600;padding:5px 14px;border-radius:999px}
.plan{position:relative}
.plans-note{margin-top:40px;text-align:center;font-size:.98rem}

/* industries */
.who{border-top:1px solid var(--line)}
.who p.big{font-family:var(--display);font-weight:300;color:var(--ivory);font-size:clamp(1.7rem,3.6vw,3rem);line-height:1.25;letter-spacing:-.02em;max-width:32ch}
.who p.big span{color:var(--gold)}
.who .small{margin-top:28px;max-width:56ch}

/* faq */
.faq-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:72px;align-items:start}
.faq-list{border-top:1px solid var(--line)}
.faq-list details{border-bottom:1px solid var(--line)}
.faq-list summary{list-style:none;cursor:pointer;padding:24px 44px 24px 0;font-family:var(--display);color:var(--ivory);font-weight:600;font-size:1.12rem;line-height:1.35;position:relative}
.faq-list summary::-webkit-details-marker{display:none}
.faq-list summary::after{content:"+";position:absolute;right:4px;top:50%;transform:translateY(-50%);font-size:1.6rem;font-weight:300;color:var(--gold);transition:transform .3s}
.faq-list details[open] summary::after{transform:translateY(-50%) rotate(45deg)}
.faq-list details p{padding:0 44px 26px 0;max-width:62ch}

/* contact */
.contact{background:linear-gradient(180deg,var(--bg-2),#1a0810);border-top:1px solid var(--line)}
.contact-grid{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.1fr);gap:72px;align-items:start}
.c-list{list-style:none;margin-top:40px}
.c-list li{padding:16px 0;border-top:1px solid var(--line);display:flex;flex-direction:column;gap:2px}
.c-list li:last-child{border-bottom:1px solid var(--line)}
.c-list small{font-size:.85rem;color:#8b7d7c}
.c-list a,.c-list span{color:var(--ivory);font-size:1.08rem}
.c-list a:hover{color:var(--gold-hi)}
form.quote{background:var(--bg);border:1px solid var(--line);border-radius:24px;padding:36px}
form.quote .row{display:grid;grid-template-columns:1fr 1fr;gap:18px}
form.quote label{display:block;margin-bottom:18px}
form.quote label span{display:block;font-size:.92rem;color:var(--ivory);font-weight:500;margin-bottom:8px}
form.quote input,form.quote select,form.quote textarea{width:100%;background:#160a0f;border:1px solid rgba(243,235,221,.2);border-radius:12px;padding:13px 15px;color:var(--ivory);transition:border-color .2s}
form.quote select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,var(--gold) 50%),linear-gradient(135deg,var(--gold) 50%,transparent 50%);background-position:calc(100% - 20px) 50%,calc(100% - 14px) 50%;background-size:6px 6px;background-repeat:no-repeat;padding-right:38px}
form.quote textarea{min-height:120px;resize:vertical}
form.quote input:hover,form.quote select:hover,form.quote textarea:hover{border-color:rgba(195,155,92,.5)}
form.quote input:focus,form.quote select:focus,form.quote textarea:focus{outline:none;border-color:var(--gold);box-shadow:0 0 0 3px rgba(195,155,92,.2)}
form.quote .btn{width:100%;margin-top:6px}
.status{margin-top:16px;font-size:.95rem;color:var(--gold-hi);min-height:1.5em}

/* footer */
.ftr{border-top:1px solid var(--line);padding:72px 0 36px;background:var(--bg)}
.ftr-grid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr;gap:48px}
.ftr .brand{margin-bottom:16px}
.ftr .tg{font-family:var(--display);font-weight:400;letter-spacing:.28em;text-transform:uppercase;color:var(--gold-hi);font-size:.85rem;margin-bottom:18px}
.ftr h4{font-family:var(--display);color:var(--ivory);font-size:.98rem;font-weight:600;margin-bottom:16px}
.ftr ul{list-style:none}
.ftr li{padding:5px 0}
.ftr a{color:var(--dim);transition:color .2s}
.ftr a:hover{color:var(--gold-hi)}
.ftr .copy{margin-top:56px;padding-top:24px;border-top:1px solid var(--line);font-size:.9rem;display:flex;flex-wrap:wrap;justify-content:space-between;gap:10px}

/* responsive */
@media (max-width:980px){
  .hero .wrap,.svc-head,.faq-grid,.contact-grid{grid-template-columns:1fr;gap:48px}
  .svc-head{gap:0}
  .hero{padding-top:48px}
  .steps{grid-template-columns:1fr 1fr;gap:56px 36px}
  .steps::before,.steps::after{display:none}
  .decide-grid{grid-template-columns:1fr;gap:44px}
  .decide-grid > div{padding:0;border-left:0}
  .plans-grid{grid-template-columns:1fr;max-width:520px;margin-inline:auto}
  .plan.feat{transform:none;padding-block:38px}
  .ftr-grid{grid-template-columns:1fr 1fr}
  .sec{padding:84px 0}
}
@media (max-width:820px){
  .burger{display:flex}
  .nav{position:absolute;left:0;right:0;top:70px;background:var(--bg);border-bottom:1px solid var(--line);flex-direction:column;align-items:stretch;gap:0;padding:8px 20px 22px;display:none}
  .nav.open{display:flex}
  .nav a:not(.btn){padding:14px 0;border-bottom:1px solid var(--line);font-size:1.05rem}
  .nav .btn{margin-top:18px;padding:14px}
}
@media (max-width:620px){
  .svc-list ul{columns:1}
  .steps{grid-template-columns:1fr}
  form.quote .row{grid-template-columns:1fr}
  form.quote{padding:26px 20px}
  .ftr-grid{grid-template-columns:1fr}
  .trust .wrap{grid-template-columns:1fr}
  .serp{padding:14px}
  .namefield{max-width:none}
}
@media (prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *{transition:none !important;animation:none !important}
  .trust-stats.is-inview li{opacity:1;transform:none}
}

/* —— layout additions —— */
.eyebrow{display:block;font-family:var(--display);font-weight:400;letter-spacing:.28em;text-transform:uppercase;color:var(--gold-hi);font-size:.82rem;margin-bottom:14px}
.hero{position:relative}
.hero::after{content:"";position:absolute;inset:0;background:url("../photos/hero-bg.jpg") center/cover no-repeat;opacity:.14;pointer-events:none;mix-blend-mode:luminosity}
.hero .wrap{position:relative;z-index:1}

/* trust */
.trust{border-block:1px solid var(--line);padding:40px 0;background:var(--bg-2)}
.trust .wrap{display:grid;grid-template-columns:1.1fr 1.4fr;gap:40px;align-items:center}
.trust .tagline{font-family:var(--display);font-weight:400;letter-spacing:.3em;text-transform:uppercase;color:var(--gold-hi);font-size:.95rem;display:block;margin-bottom:10px}
.trust-stats{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:20px}
.trust-stats li{list-style:none;padding:18px 16px;border:1px solid var(--line);border-radius:16px;background:rgba(18,7,11,.6);text-align:center}
.trust-stats strong{display:block;font-family:var(--display);font-size:1.65rem;color:var(--ivory);font-weight:600;line-height:1.1;font-variant-numeric:tabular-nums}
.trust-stats span{font-size:.88rem;color:var(--dim);margin-top:6px;display:block}
.trust-stats.is-inview li{animation:trustStatIn .55s cubic-bezier(.2,.8,.2,1) both}
.trust-stats.is-inview li:nth-child(2){animation-delay:.08s}
.trust-stats.is-inview li:nth-child(3){animation-delay:.16s}
.trust-stats.is-inview li:nth-child(4){animation-delay:.24s}
.trust-stats.is-inview strong.count-up{color:var(--gold-hi);text-shadow:0 0 24px rgba(195,155,92,.25)}
@keyframes trustStatIn{from{opacity:0;transform:translateY(12px) scale(.96)}to{opacity:1;transform:none}}

/* service thumbs */
.svc-list summary{grid-template-columns:minmax(0,1fr) auto;align-items:center}
.svc-sum{display:flex;gap:20px;align-items:center;grid-column:1;min-width:0}
.svc-thumb{width:92px;height:68px;object-fit:cover;border-radius:12px;border:1px solid var(--line);flex:none;background:var(--bg-2)}
.svc-sum-text{min-width:0}
.svc-list summary .svc-sum + p{display:none}
.svc-list summary > p:not(.svc-sum p){display:none}
.svc-list summary p{margin:0}
.svc-list .plus{grid-row:1;align-self:center}

/* local seo visual */
.decide-body{display:grid;grid-template-columns:minmax(0,1fr) minmax(260px,.42fr);gap:48px;margin-top:56px;align-items:start}
.decide-visual{position:sticky;top:96px}
.decide-visual img{width:100%;border-radius:20px;border:1px solid var(--line);box-shadow:0 30px 60px -35px rgba(0,0,0,.85)}
.decide-visual figcaption{margin-top:12px;font-size:.85rem;color:#8b7d7c;line-height:1.45}

/* results */
.results{background:var(--bg-2);border-block:1px solid var(--line)}
.results-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:56px}
.result-card{border:1px solid var(--line);border-radius:20px;overflow:hidden;background:var(--bg);display:flex;flex-direction:column}
.result-card img{width:100%;height:200px;object-fit:cover}
.result-card .body{padding:26px 24px 28px;flex:1;display:flex;flex-direction:column;gap:10px}
.result-card h3{font-size:1.25rem}
.result-card .meta{font-size:.92rem;color:var(--gold-hi);font-weight:600}
.result-card p{font-size:.98rem;flex:1}
.result-card .note{font-size:.8rem;color:#8b7d7c;margin-top:8px}

/* process images */
.steps{margin-top:64px}
.steps::before,.steps::after{display:none}
.steps li{display:flex;flex-direction:column;gap:12px;padding-top:0}
.steps .step-img{width:100%;aspect-ratio:16/10;object-fit:cover;border-radius:14px;border:1px solid rgba(75,58,61,.15)}
.steps .n{position:relative;left:auto;top:auto;margin-top:4px}

/* industries */
.ind-head{max-width:720px;margin-bottom:48px}
.ind-grid{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:16px}
.ind-tile{position:relative;display:block;border-radius:16px;overflow:hidden;border:1px solid var(--line);aspect-ratio:4/3}
.ind-tile img{width:100%;height:100%;object-fit:cover;transition:transform .45s ease}
.ind-tile:hover img{transform:scale(1.06)}
.ind-tile span{position:absolute;inset:auto 0 0;padding:18px 14px 14px;background:linear-gradient(180deg,transparent,rgba(10,4,6,.92) 68%);color:var(--ivory);font-family:var(--display);font-weight:600;font-size:1rem;line-height:1.25}
.who p.big{margin-bottom:0}

/* faq + contact visuals */
.contact-visual{margin-top:32px}
.audit-includes{padding:20px 22px;border-radius:18px;border:1px solid var(--line);background:rgba(18,7,11,.55)}
.audit-includes h3{font-family:var(--display);font-size:1.05rem;font-weight:600;color:var(--ivory);margin-bottom:12px}
.audit-includes ul{list-style:none;display:grid;gap:10px}
.audit-includes li{position:relative;padding-left:1.35rem;font-size:.92rem;color:var(--dim);line-height:1.45}
.audit-includes li::before{content:"";position:absolute;left:0;top:.45em;width:7px;height:7px;border-radius:50%;background:var(--gold);box-shadow:0 0 0 3px rgba(195,155,92,.18)}
.audit-note{margin-top:14px;font-size:.85rem;color:var(--dim);font-style:italic}

@media (max-width:980px){
  .trust .wrap{grid-template-columns:1fr}
  .trust-stats{grid-template-columns:1fr 1fr}
  .decide-body{grid-template-columns:1fr}
  .decide-visual{position:static}
  .results-grid{grid-template-columns:1fr}
  .ind-grid{grid-template-columns:1fr 1fr}
  .svc-sum{align-items:flex-start}
}
@media (max-width:620px){
  .trust-stats{grid-template-columns:1fr}
  .ind-grid{grid-template-columns:1fr}
  .svc-thumb{width:72px;height:54px}
}

/* consistent FAQ + contact layout (no side images) */
.faq-grid > div:first-child,.contact-grid > div:first-child{position:sticky;top:110px}
.faq-grid .lead,.contact-grid .lead{max-width:44ch}
@media (max-width:980px){
  .faq-grid > div:first-child,.contact-grid > div:first-child{position:static}
}

/* search bar without button */
.serp-bar{padding:12px 18px}

/* ===== consistent image + card sizing ===== */
/* Local SEO: image matches the height of the three columns instead of towering over them */
.decide-body{align-items:stretch}
.decide-visual{position:static;display:flex;flex-direction:column;margin:0}
.decide-visual img{flex:1;width:100%;height:100%;min-height:0;max-height:none;object-fit:cover}

/* Process: same card style as Client Outcomes (200px image + padded body) */
.steps{gap:24px}
.steps li{background:#fff;border:1px solid rgba(75,58,61,.14);border-radius:20px;overflow:hidden;gap:0;box-shadow:0 20px 40px -30px rgba(27,10,15,.35)}
.steps .step-img{height:200px;aspect-ratio:auto;border:0;border-radius:0}
.steps .n{margin:-21px 0 0 22px;position:relative;z-index:1}
.steps h3,.steps p{padding:0 22px}
.steps h3{margin:14px 0 8px}
.steps p{padding-bottom:26px}
.result-card img{height:200px}
@media (max-width:980px){
  .decide-visual img{height:260px;flex:none}
}
.steps li .n{box-shadow:0 0 0 5px #fff}

/* ===== plans: hover pop-up animation ===== */
.plan{transition:transform .45s cubic-bezier(.34,1.56,.64,1),box-shadow .45s ease,border-color .35s ease;will-change:transform}
.plan li{transition:padding-left .3s ease,color .3s ease}
.plan li::before{transition:transform .3s cubic-bezier(.34,1.56,.64,1)}
@media (hover:hover) and (min-width:981px){
  .plans-grid:hover .plan:not(:hover){opacity:.82;transition:transform .45s cubic-bezier(.34,1.56,.64,1),box-shadow .45s ease,border-color .35s ease,opacity .35s ease}
  .plan:hover{transform:translateY(-14px) scale(1.035);border-color:rgba(226,193,132,.6);box-shadow:0 40px 70px -30px rgba(0,0,0,.9),0 0 0 1px rgba(195,155,92,.25),0 0 40px -10px rgba(195,155,92,.35);z-index:2}
  .plan.feat:hover{transform:translateY(-30px) scale(1.035);box-shadow:0 50px 90px -30px rgba(163,22,47,.85),0 0 0 1px rgba(226,193,132,.4)}
  .plan:hover li{padding-left:32px}
  .plan:hover li::before{transform:rotate(-45deg) scale(1.2)}
  .plan:hover .pop{animation:popBounce .6s cubic-bezier(.34,1.56,.64,1)}
}
@keyframes popBounce{0%{transform:translateY(-50%) scale(1)}40%{transform:translateY(-70%) scale(1.12)}100%{transform:translateY(-50%) scale(1)}}

/* ===== button effects ===== */
.btn{position:relative;overflow:hidden;isolation:isolate;transition:transform .3s cubic-bezier(.34,1.56,.64,1),box-shadow .3s ease,background .3s,border-color .3s,color .3s}
/* shine sweep on filled buttons */
.btn-primary::before,.btn-gold::before{content:"";position:absolute;top:0;left:-75%;width:50%;height:100%;background:linear-gradient(120deg,transparent,rgba(255,255,255,.45),transparent);transform:skewX(-20deg);z-index:1;pointer-events:none}
/* ghost buttons fill with gold from the left */
.btn-ghost::after{content:"";position:absolute;inset:0;background:linear-gradient(135deg,var(--gold-hi),var(--gold));transform:scaleX(0);transform-origin:left;transition:transform .4s cubic-bezier(.65,0,.35,1);z-index:-1;border-radius:inherit}
@media (hover:hover){
  .btn:hover{transform:translateY(-3px)}
  .btn-primary:hover{box-shadow:0 18px 36px -12px rgba(163,22,47,.9),0 0 0 3px rgba(163,22,47,.18)}
  .btn-gold:hover{box-shadow:0 18px 36px -12px rgba(195,155,92,.75),0 0 0 3px rgba(195,155,92,.2)}
  .btn-primary:hover::before,.btn-gold:hover::before{animation:btnShine .75s ease}
  .btn-ghost:hover{color:var(--ink);border-color:var(--gold);background:transparent;box-shadow:0 18px 36px -14px rgba(195,155,92,.6)}
  .btn-ghost:hover::after{transform:scaleX(1)}
}
.btn:active{transform:translateY(0) scale(.96);transition-duration:.1s}
.btn:focus-visible{outline:2px solid var(--gold-hi);outline-offset:3px}
@keyframes btnShine{from{left:-75%}to{left:130%}}

/* gentle attention pulse on the main hero CTA */
.hero .btn-primary{animation:ctaPulse 2.6s ease-in-out infinite}
.hero .btn-primary:hover{animation:none}
@keyframes ctaPulse{0%,100%{box-shadow:0 10px 30px -10px rgba(163,22,47,.7),0 0 0 0 rgba(163,22,47,.45)}50%{box-shadow:0 10px 30px -10px rgba(163,22,47,.7),0 0 0 10px rgba(163,22,47,0)}}

/* ===== header animations ===== */
/* page-load entrance */
.hdr .brand{animation:hdrDrop .6s cubic-bezier(.2,.8,.2,1) both}
.nav > a{animation:hdrDrop .6s cubic-bezier(.2,.8,.2,1) both}
.nav > a:nth-child(1){animation-delay:.08s}.nav > a:nth-child(2){animation-delay:.14s}
.nav > a:nth-child(3){animation-delay:.2s}.nav > a:nth-child(4){animation-delay:.26s}
.nav > a:nth-child(5){animation-delay:.32s}.nav > a:nth-child(6){animation-delay:.38s}
.nav > a:nth-child(7){animation-delay:.44s}
@keyframes hdrDrop{from{opacity:0;transform:translateY(-14px)}to{opacity:1;transform:none}}

/* logo */
.brand img{transition:transform .5s cubic-bezier(.34,1.56,.64,1),filter .3s}
.brand span{transition:letter-spacing .4s ease,color .3s}
.brand:hover img{transform:rotate(-8deg) scale(1.12);filter:brightness(1.7) saturate(1.3)}
.brand:hover span{letter-spacing:.13em;color:var(--gold-hi)}

/* nav links: gold underline grows from the centre + small lift */
.nav a:not(.btn){position:relative;padding:6px 0;transition:color .25s,transform .25s}
.nav a:not(.btn)::after{content:"";position:absolute;left:50%;right:50%;bottom:0;height:2px;border-radius:2px;background:linear-gradient(90deg,var(--gold),var(--gold-hi));transition:left .3s cubic-bezier(.65,0,.35,1),right .3s cubic-bezier(.65,0,.35,1)}
.nav a:not(.btn):hover{color:var(--ivory);transform:translateY(-2px)}
.nav a:not(.btn):hover::after,.nav a.active::after{left:0;right:0}
.nav a.active{color:var(--gold-hi)}

/* mobile menu: links slide in one after another */
@media (max-width:820px){
  .nav > a{animation:none}
  .nav a:not(.btn)::after{display:none}
  .nav a:not(.btn):hover{transform:translateX(6px)}
  .nav.open > a{animation:navSlide .4s cubic-bezier(.2,.8,.2,1) both}
  .nav.open > a:nth-child(2){animation-delay:.05s}.nav.open > a:nth-child(3){animation-delay:.1s}
  .nav.open > a:nth-child(4){animation-delay:.15s}.nav.open > a:nth-child(5){animation-delay:.2s}
  .nav.open > a:nth-child(6){animation-delay:.25s}.nav.open > a:nth-child(7){animation-delay:.3s}
}
@keyframes navSlide{from{opacity:0;transform:translateX(-16px)}to{opacity:1;transform:none}}

/* search bar is display-only: no clear (x) button, no text cursor */
.serp-bar input{cursor:default;pointer-events:none}
.serp-bar input::-webkit-search-cancel-button,.serp-bar input::-webkit-search-decoration{-webkit-appearance:none;display:none}